about me

Before You meet me, I’d like to start by talking about you.

Yep, you.

Because given that you’ve found me, I think you’re my type of girl. Someone I would share my block of chocolate with.


My guess? Well.. You’re looking for something more in your life, you're passionate, intelligent, ambitious and strong. You know that you’re living in a world with endless choices and opportunities - so you work damn hard to build the life that you want. Perhaps you’re a business owner, a mum or a grandma, a experienced photographer or wanting to become one.

Either way - you’re amazing. 

You’ve done some extraordinary things.

And yet, despite all this - despite your brilliance - there are moments when you doubt yourself. You question your body, your job, your life. You wonder if you’re good enough. You beat yourself up for the things you don’t do, and forget to acknowledge what you have done.

You’re tough on yourself. Really tough.

Sometimes you don’t believe in your own power. You don’t trust your abilities and talents. You might have given up on that dream, that business idea, that dream of photography. Perhaps you’ve settled for safe instead of right.

Or maybe you feel like you’re just not good enough.

And you’re not alone. Every single day I meet women who’ve stopped believing in themselves, who’ve stopped seeing their own beauty, power and strength.

And to be honest? It’s not surprising. Did you know every single day you’re exposed to more than 5,000 advertisements? Most of them implying there is something wrong with you.

You’re not thin enough.

Pretty enough. Smart enough

You’re not trying hard enough.

You need to eat less, buy more, be a better wife / mother / girlfriend / daughter – and THEN, maybe then, you’ll be happy.


You’re surrounded constantly by images and messages of perfection. It’s unrealistic. Unachievable. And it’s causing an endemic of low self-esteem.

Low self esteem doesn’t just make you sad, it’s dangerous. It can be the difference between life and death.


And that may be a small part of why you’re here, taking back your power.

It’s about believing in yourself.

Owning who you are.

And loving what you do is so much more than a photograph.

It’s a beacon of light amongst the 5,000 messages we receive each day telling us that we aren’t enough. It’s a stand against the illusion of perfection that we find ourselves surrounded by.

We believe that when you wake up each morning, you can choose who you will be that day.

You can choose to hate your thighs, get frustrated with your body, complain about your job and set aside that dream for another day.

You can chase down those things that you thought you couldn’t have. You can earn a great living while changing lives, step over that barrier that everyone told you was too high.

You can believe in your own abilities and surround yourself with people who can see your strengths.


You can look in the mirror and tell yourself that you LOVE what you see.


Because now more than ever, the hardest thing is to be yourself in a world that’s trying to make you like everyone else.

So take back your power. Own your unique-ness. Capture something that symbolises strength, power, beauty and while honouring who you are - even if it doesn't live up to what others deem as acceptable.

You're awesome - as you are. Promise. xx




Hey there, I’m Annie.

Lover of people, Miss Molly, Photography & my Family.

Have you ever had one of those years (or multiple years?) where it feels like your whole life is unravelling? Where you seem to move from one crisis to the next with no space in between?

Well, that was my 2012, 13 & 14

Marriage had ended. Moved City & house 3 times. Major health problems. Seemingly endless challenges. And that was just the tip of the iceberg.

I didn't know the meaning of rock bottom before 2014.It was like the universe had turned around and slapped my life into 1000 pieces, set it on fire and then took a crap on the ashes.

Every morning I woke up and my head was instantly filled with everything I hated about my life and myself.

"You're disgusting. Look at you, no I couldn't look at my fat body. Waste of space. And you think you can do your job? Think again. You're a loser. No one likes you. You're incompetent. Idiot."

After a few months of listening to my inner critic, and falling deeper into a dark place, I knew something had to change or it might as well be over for me.

So I reached out, I hadn't ever really used Facebook but I knew everyone was always on it & I was desperate. So I put up a photo of myself and asked, does anyone else feel like me? Let me photograph you. I knew if I could connect with women again & make a difference I might be able to build some self-esteem.

I can take great photos, I can do this. I'm not alone. I am capable. I can do this.

I started believing in myself again.

And when it seemed like everything in my life had fallen to pieces – when I lost almost all hope and was ready to throw in the towel, that action made me believe again.

And I know I’m not the only one.

I take photos and run workshops across Australia and have online students all over the world - and I’m often suprised by the lack of belief women have in themselves and their own abilities.

How often we doubt ourselves. Compare ourselves. Hurt ourselves with the words we use.

And so now, the Finding Your Beautiful™ Movement has touched over 100 thousand women around the world and continues to grow.

I want inspire you to be the best version of yourself. To LOVE what you’ve got.


I want to see a world where women are PROUD of who they are. Where they own all parts of themselves. Entrepreneurs, career women, mothers, carers, dreamers, sexy minxes and forces to be reckoned with. Own it.